Kathy Gill is an old friend who has been digital since JC was a small boy. She has taught digital and new media at the University of Washington, and designed websites for years. When Kathy speaks, I listen.
She's now posted on Slideshare a great presentation, "Introduction to Digital Publishing for Authors" which I recommend you all read.
I've embedded a link to it here so you don't have to waste time going to Slideshare and looking for it.
- New Slideshare on Digital Publishing for Authors by Kathy Gill